A further problem with the irrationality of rationality is that this can lead to inconsistencies; fast food is no longer fast, there are long lines and it is at the expense of taste. Yet since MOOCs limit the amount of contact between student and teacher, it will be difficult to engage the course on a deeper and more meaningful level.
Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.
The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new.
By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.
Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization: Their tasks are highly repetitive, highly routine, and predictable. In this context, Ritzer has a The mcdonaldization thesis specific meaning of "efficiency". Courses begin and end at the same time on the same predetermined days and last for a specific amount of weeks.
In fact, the more the company adjusts to local conditions the more appeal the scientific calculations of the specifically American product may be lost. Furthermore, Slater  goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity.
Therefore, schools will become less effective at educating children as they will fail to develop creative thinkers. Organizations want consumers to believe that they are getting a large amount of product for not a lot of money.
Another example could be McUniversities, which features modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time.
Computer graded exams will be used more frequently than written essay exams to make it more efficient for the instructors. Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control.
Making it easier to find similar courses and content at different locations. This also applies to the workers in those organizations.
Efficiency — the optimal method for accomplishing a task. Slater  argues that the class size, layout and pedagogy in Peru closely resemble that of America, with clear examples of Western culture focused on efficiency of transfer of knowledge in other parts of the world. Irrationality of Rationality[ edit ] Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization.
Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value.
While it is possible to create a new original MOOC every semester, it is more likely a basic structure will be created and subsequently altered each time in order to make their creation more efficient. He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.
Workers in these organizations are judged by how fast they are instead of the quality of work they do. De-McDonaldization[ edit ] Many corporations have been making an effort to deny the rationalization of McDonaldization.The McDonaldization thesis (Ritzer, ; ) provides a conceptual lens to view changes within society or sectors of society, such as recreation and tourism.
This paper explores the extent to which current trends within the cruiseship sector exemplify the five core principles that underpin the McDonaldization thesis.
The issue addressed here is whether the spread of rationalization, or what I have termed `McDonaldization', is inexorable. That issue is examined spatially and temporally. Spatially, what we are witnessing is the increasingly global dissemination of rationalization, much of it emanating from the United States.
The McDonaldization Thesis - George Ritzer WMST Seminar on the McDonaldization Thesis of George Ritzer, which is concerned with whether or not the spread of rationalization, or what he terms 'McDonaldization' is inexorable. George Ritzer authored 'The McDonaldization of Society' inand it remains one of the bestselling sociology books of all time.
In this lesson. In this major new book, the author of the bestselling McDonaldization of Society. provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'. Part One centres on a discussion of Karl Mannheim's theory of rationalization.Download