This allows huge opportunities for expansion of this segment. Target Group Urban young upper middle class and upper class Men and Women Positioning Puma is an international brand with creativity, energy and style in their apparel at a very affordable price.
The average size household is people. Tapping the growing interest of sports in emerging economies can be targeted by Reebok Threats 1. Our other segments such as professional athletes in the U.
Their extensive product range, from world class football boots to casual hoodies, helps to reach a wide audience and therefore they can reach a large target audience.
To go with Bolt, PUMA has also signed Rihanna to endorse their products, tapping into the music and entertainment market and industry. Soccer teams, football teams, tennis teams Distribution of our products to our segments is fast and efficient by freight, air, and ground to all markets.
Reebok then Adidas are close competitors who we have successfully out sold. The brand has excellent management and marketing strategies and has the Puma situation analysis the products very well and eye-catching throughout the world. Most consumers are located in Eastern Coast region.
All means of distribution are necessary in order to reach Puma situation analysis customers. For them this provides major funding as it means that their brand is on show to the world and it must therefore be a good brand if top athletes are using their products.
I am what I am Usp Reebok company is known for its innovative and comfortable footwear and sports apparel. Although they do possess some of the largest athletes in the world, a larger number of premier athletes would bring in more attention to the brand.
The product is usually purchased in a single unit compared to large quantities. Reebok brings out the perfect combination of technology and fitness each year in its products.
Many customers will defer to companies like Nike and Adidas due to their association with almost all sports, which gives a greater chance of a customer to explore other product lines within those apparel companies.
Fluctuating international currencies can mean losses to the company 3. Fake imitations can cause loss to the brand 4. Honestly, I think I have owned one pair of PUMA shoes in my lifetime but nonetheless it is still a brand that I view as successful in the sports world.
This is why Nike as a company is continuously leading all other competitors. This often helps with funding and income as it can often target a different audience, introducing new people to the brand MBASkool. Because of the quality and value in the Nike brand promotion and placement have been key to our success over our competitors for the same segments.
They do not specify a warranty along with their products. It has an excellent brand name throughout the world. Products are made not only in the premium range but also in mid-range. Males to females -- Puma is established over 90 countries and employs around employees all over the world.
These three companies marketing strategies overshadow the efforts that PUMA makes merely due to the followings that each of these companies has. Lifestyle section can be expanded and can be given more focus. The Reebok value store targets lower income groups thus categorizing its products for each class of society.
Sales picked up in the 2nd and 3rd quarter due to the lower unemployment rates. Nike footwear product line has a wide breadth and depth. The box was altered to display a brightly, bold, colored orange box with the black Nike swoosh.
At this time the Nike corporation is satisfied with the status of our product, but understand there is room for improvement in several aspects of our marketing plan for the up-coming year. The Nike footwear comes with a complete money back guarantee if the customer is not completely satisfied.
Magazine advertisement is also a strong way for Nike to reach out to many different types of customers through all walks of life.
There is extensive competition from existing players an new players which is growing in the industry. Market research could be used to determine whether the prototype products would do well in the other sports realms. This boosts customer appeal as it acts as a walking advertisement.
Competition by international brands means limited market share from Reebok 2.Essays - largest database of quality sample essays and research papers on Puma Situation Analysis.
SWOT analysis of Puma is covered on this page along with its segmentation, targeting & positioning (STP). This pages also covers the main. SWOT Analysis of PUMA SWOT Analysis. PUMA, branded as PUMA, Cobra Golf and Dobotex, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Germany.
The company was founded in by Rudolf Dassler.
• The current economic. Mission, Vision, Business Plan, and Corporate Strategy of Puma Mission of Puma: The mission statement of Puma is “ PUMA WILL BE THE FASTEST SPORTS BRAND IN THE WORLD” Vision of Puma: Puma’s vision looks at the world which is safer, more creative, sustainable, fastest brand for the generations to come.
A Family Business The roots of the Puma brand stretch back to the mid ’s when Adi and Rudolph Dassler spent years working together building lightweight athletic shoes registered under their family shoe enterprise Gebrüder Dassler, in Herzogenaurach Germany.
PUMA Brand Analysis Report. Uploaded by. Mohit Jain. Puma. Uploaded 5/5(20). Feb 11, · STRENGTHS When I think of the footwear and apparel brand PUMA, I think of a company that has diversified itself and has penetrated many sports markets. Honestly, I think I have owned one pair of PUMA shoes in my lifetime but nonetheless it is still a brand that I view as successful in the sports.Download