The goal of a focus group is to generate ideas or allow the group members to express their thoughts, feelings, beliefs and attitudes about a topic. This course is suitable for those with little or no understanding of running a focus group, as well as those Introducing focus groups to review and broaden their existing skills.
A focus group relies on the interaction of the participants to draw out useful information. Focus groups as qualitative research Vol.
Prototyping respondents to develop additional research tools and decide on how best to follow up information collection. Social research update, 19 8 Explain the purpose of using focus groups in research. Provide examples of when utilizing a focus group may be appropriate and helpful.
Stimulating new ideas or concepts. Developing questions or concepts for a questionnaire. Using focus groups in research. Focus groups in social research. Adding a human dimension to impersonal data to promote understanding.
Investigate complex behaviors and explore behavior change. Identify appropriate focus group members and decide on the number of participants. Academic Clinical Fellows in General Practice This course introduces the principles and practice of how to run successful focus groups, using a combination of practical workshops, group discussions and formal lectures.
Our popular courses often sell-out quickly and are repeated throughout the year. Plan physical details such as location and setting. Sage Publications, Feedback sessions will help improve understanding and provide opportunities for participants to relate the course to their own research projects.
A focus group is a form of qualitative research in which a small group of people are interviewed as a group regarding their perceptions, opinions, beliefs and attitudes towards a particular topic. To receive our termly bulletin of upcoming courses, sign-up here.
Annual review of sociology, The goal of a focus group is not to arrive at a consensus or even to have a debate. A practical guide for applied research.
Identify the research agenda and the information being sought. Practical exercises and small group work will be used throughout the course to develop competence in designing topic guides, moderating focus groups and analysing data.
Analyze and interpret the findings. Interaction is key because sometimes participants come into a focus group uncertain of how they even feel about a topic and the group discussion allows them to explore their thoughts and feelings. Generating a new hypothesis about a topic.Focus groups are an ever popular method for collecting qualitative data in the social sciences.
Doing Focus Groups provides practical advice on planning and. Jul 29, · Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.
1 Introducing focus groups Definition of a focus group Outline of the book Historical antecedents Claims in focus Chapter objectives After reading this chapter, you should.
focus group has individuals with characteristics of the overall population and can contribute to helping the research gain a greater understanding of the topic. A focus group is most effective with participants. This is the optimal size to promote discussion and enable the facilitator to keep the group on task.
advantageous to bring together a diverse group (for However, it should not be assumed that groups are, example, from a range of professions) to maximise by definition, inhibiting relative to the supposed exploration of different perspectives within a group privacy. This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results.
Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.Download